Experience
Who we are
Dana Johnson Accountant

Overview.

We passionately believe that every business owner needs an advisor who really understands their goals. Our team has vast experience of working with businesses of SMEs and owner-managed businesses.

By gaining a real insight into our clients and their business, we are able to assist and challenge the management to help those goals be realised. Your business is a complex entity, with many challenges and opportunities.

As a firm we are placed to help you meet your compliance and strategic advisory needs, offering the range of services you’d expect from your accountants – tax (business and personal) & compliance and business recovery, plus some advisory, outsourced accounting services and FD support. Whether it be profit growth, minimising risk, rapid expansion, long-term stability, grooming for exit or any other vision, our approach is uniquely tailored in line with every client.

The choice of professional advisor is often not an easy one. Their role and support can be fundamental to you achieving, even exceeding, your objectives or aspirations. The impact and difference of the firm you appoint invariably is a mix of technical expertise and commercial mind-set as well as the personal fit, empathy and chemistry.

For most, the professional relationship they have with their advisors will be a long and hopefully successful one. Typically, there is a growing need to work with a firm that is proactive and that develops to meet the changing needs of clients.

We believe our approach will provide the assurance you may look for when choosing our firm as your trusted accountants:

  • We have a direct relationship approach to our client affairs.
  • We appreciate our clients face time pressures, we are therefore timely, and efficient in the way in which we work.
  • We understand our clients’ needs, their objectives and growth aspirations.
  • We have specialist knowledge of the sectors in which our clients operate.
  • We provide proactive ongoing advice and support.
  • We look to develop the expertise of the firm and the services we provide to ensure we meet the needs of all our clients both now and in the future.
  • We pride ourselves on the working relationship we enjoy with our clients and other professional advisors.
  • We provide seamless outsourcing accounting, bookkeeping, payroll, tax and audit assistance service support through our dedicated global association.

Our Values.

At equifin, we pride ourselves on the pillars that make our accounting services different.

Customer first

We aim to form strong bond with our clients.

Passion

With 25 years of experience, we are passionate about helping businesses thrive.

Integrity

We have a 100% transparent policy with our clients.

Excellence

We not only achive your targets but exceed them.